Photography has a major impact on the success of your business. In most cases it’s a photo that will convince people to buy your product or hire your service. Especially if a big percentage of your product will be sold online. In that case your potential customer will never see the actual product in real life. Wether it’s clothing, jewellery, food, cosmetics or art, the presentation of your product is almost as important as the product itself. It doesn’t matter how good the quality of your product is or how beautiful its colours are. If the photo that represents your product does not show these attributes, your customer will have no trust in your product’s quality. Let’s look at an example: You start a Strudel business, like my friend from strudellove.com. Your product can be super delicious but if it doesn’t look attractive on the photos no one will show interest. That’s why we took some beautifully styled photos, which are not just representing the product’s quality and value, but also mirror the brand’s identity/style.
Especially if you are running a clothing brand it is essential that the photos attract your target and represent the look and lifestyle you want to sell. This example shows how different the right photoshoot for a brand can look like. Two young brands, two lookbook / campaign shoots, but a totally different audience. The sassy but elegant label “Naath” and the vegan streetwear label “Plantfaced Clothing”
But even if you are not selling a product but a service, professional photos on your website and social media can be extremely important. My friend Jaqueline Morrison is a hairdresser who is also working in the fashion industry. We took two beautiful portraits of her while working at her salon in Bondi Junction to give her business “Hair by Jax” a face and personality.
Good photos are essential for a well presented business. Don’t let amateur photography get in the way of your success! Invest in a professional photographer and profit from a good presentation! If you are just starting a business and looking for a photographer, ask for my special offer for start ups and get a good start with professional photographs for an affordable price!